Journey Map of the WIC Online Shopper

The Journey Map of the WIC Online Shopper resource provides an overview of the WIC online shopper’s progression through the WIC online shopping journey and illustrates the connections between each process. The full journey map illustrates the WIC online shopper’s experience, from initial awareness and account setup through browsing, ordering, and benefit redemption, to pickup or delivery. It is intended to help WIC State agencies, vendors, and electronic benefits transfer (EBT) processors understand the WIC online shopper’s needs, system expectations, and opportunities for enhancement at each step of the WIC online shopping process.

• Related Resources

  • WIC Shopping: Integration of Online Technology

  • Substitutions and Fulfillment Adjustments for WIC Online Shopping

  • Functionality and Design Checklist for WIC Online Shopping Platforms

RESOURCE TYPE:

Infographic; Fact Sheet

AUTHOR(S):

Center for Nutrition & Health Impact

AUDIENCE(S):

WIC State agencies; WIC-authorized vendors; EBT processors

TOPIC AREA(S):

Planning; Technology (MIS, EBT, e-Commerce)

STAGE OF ONLINE SHOPPING:

Plan and Prepare; Design and Build; Implement; Maintain

WIC STATE AGENCY(S):

All Agencies

LAST UPDATED:

May 6, 2026