What is WICShop+?
WICShop+ is an all-in-one site that provides resources, webinars, and other technical assistance to help enable WIC online shopping projects.
Through WICShop+, we provide:
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Tailored Information about WIC Online Shopping
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1-on-1 Support
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Resources to Help Get Involved in WIC Online Shopping
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Webinars and Training
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Peer Learning Discussion Boards
WIC Online Shopping Grant
In 2020, the Center for Nutrition & Health Impact was awarded a WIC Online Shopping Cooperative Agreement Grant by the United States Department of Agriculture’s Food and Nutrition Administration. The WIC Online Shopping Cooperative Agreement supports Secretary of Agriculture Brooke Rollins’ commitments to develop and implement modernized systems and prioritize timely and satisfactory customer service to America’s families. The overarching goal of the WIC Online Shopping Grant is to establish a framework, define recommendations, and develop resources for WIC State agencies and their partners to implement WIC online shopping projects.
The WIC Online Shopping Grant includes multiple activities, including WICShop+. The Center will conduct a study to test these implementation strategies while also tracking and measuring effectiveness outcomes.
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The Center for Nutrition & Health Impact supports WIC State agencies and their partners to plan and implement WIC online shopping projects. To date, the Center for Nutrition & Health Impact awarded 15 projects across 22 WIC State agencies.
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The Center for Nutrition & Health Impact conducted formative research to gather input on factors that are important for successful WIC online shopping and to understand barriers that inhibit implementation of WIC online shopping. Through this research process, the Center engaged essential partners including WIC-authorized vendor representatives, EBT processors, WIC State agency staff, e-commerce representatives, and other WIC or online shopping experts.
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Based on the formative research, the Center for Nutrition & Health Impact developed a WIC online shopping implementation guide, the Blueprint for WIC Online Shopping. Using lessons learned from sub-grant projects, the Center updates the Blueprint frequently to ensure lessons learned are shared with the WIC community as quickly as possible.
Explore the Blueprint for WIC Online Shopping Projects →
The Center for Nutrition & Health Impact will continue to leverage lessons learned from the sub-grant projects, guidance from the Center-facilitated WIC online shopping expert working groups, and additional research and evaluation findings to develop tailored resources that support the implementation of WIC online shopping.