YOUR ALL-IN-ONE RESOURCE SITE FOR:
WIC Online Shopping
WICShop+ provides resources, webinars, and other technical assistance to support WIC State agencies, WIC-authorized vendors, and other WIC partners to strengthen and expand online shopping in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). WICShop+ is supported by the WIC Online Shopping Grant.
Through WICShop+, you can:
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Learn more about getting involved in WIC online shopping.
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Discover WIC online shopping resources.
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Explore existing WIC online shopping projects.
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Explore previous funding opportunities to support WIC online shopping projects.
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Attend webinars and events.
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Request assistance and get involved in WIC online shopping.
Why WIC Online Shopping?
Online shopping has expanded rapidly in recent years due to its convenience, time-savings, and ease of use. As the retail grocery industry continues to innovate, WIC participants should have access to the same shopping options as all other customers.
Offering online shopping for WIC participants may:
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Create a positive, streamlined, and convenient grocery shopping experience.
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Decrease stigma and challenges associated with in-lane checkout at the store.
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Reduce barriers, such as long distances to WIC-authorized vendors or lack of transportation.
Get started with helpful resources.
The Blueprint for WIC Online Shopping Projects is a roadmap to help you prepare and implement online shopping solutions. WIC State agencies and other WIC online shopping partners can use this resource to guide their efforts.
Explore additional resources related to WIC online shopping in our Resource Library.
Explore examples from the field.
GSCN funded WIC Online Shopping Projects are increasing access to online shopping options for families participating in WIC in a variety of ways.
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South Dakota and Rosebud Sioux Tribe WIC Programs Online Shopping Project
This project focuses on providing online shopping to WIC participants living in rural and remote areas.
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Minnesota, Iowa, and Nebraska WIC Programs Online Shopping Project
Agencies aim to create an equitable shopping experience by developing and testing an online shopping and payment solution.
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Washington and Massachusetts WIC Programs Online Shopping Project
An online shopping system for WIC participants shopping at Walmart is expected to go-live in summer 2024, using Walmart’s Online Shopping Platform.
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Nevada WIC Program Online Shopping Project
The goal is to create a solution for vendors that do not have online shopping technology available and to improve the WIC shopping experience with app-to-app integration.
Participate in events.
Learn alongside other WIC online shopping partners during our quarterly webinars and Question & Answer sessions with experts on a specific topic area related to WIC online shopping.
Midwest States WIC Online Ordering Pilot: Question and Answer Session
The Midwest States WIC Online Ordering Pilot (MSWOOP) partnership includes Minnesota, Iowa, and Nebraska WIC State agencies.
Join us on May 15th for a 30-minute Question and Answer session with the MSWOOP team to hear about successes, challenges, and lessons learned with their online shopping solution.
Get involved or request help.
Our team is dedicated to supporting those who are interested or actively involved in implementing WIC online shopping projects. Reach out with general questions, to request help, or to connect with a technical assistance provider.
About us.
The WIC Online Shopping Grant is a cooperative agreement between the United States Department of Agriculture’s Food and Nutrition Service (USDA FNS) and Gretchen Swanson Center for Nutrition (GSCN).
