Benefits of Offering WIC Online Shopping for Vendors
Benefits of Offering WIC Online Shopping for Vendors includes a series of frequently asked questions that introduce the basics of WIC online shopping and outlines key benefits of pursuing WIC online shopping for vendors. This resource features direct quotes from vendors and WIC participants, offering insight into the value and impact of offering WIC online shopping. This resource may be used to support conversations between WIC State agencies and their WIC-authorized vendors to encourage implementation of WIC online shopping.
RESOURCE TYPE:
Brief Overview
AUTHOR(S):
Center for Nutrition & Health Impact
AUDIENCE(S):
WIC State agencies; WIC local agencies; WIC-authorized vendors
TOPIC AREA(S):
Marketing, Outreach, and Communication; Technology (MIS, EBT, e-Commerce)
STAGE OF ONLINE SHOPPING:
Plan and Prepare
WIC STATE AGENCY(S):
All Agencies
LAST UPDATED:
October 1, 2025