Minnesota, Iowa, and Nebraska WIC Programs Online Shopping Project
Project Summary:
The Midwest States WIC Online Ordering Pilot (MSWOOP) partnership includes Minnesota, Iowa, and Nebraska WIC State agencies and aims to create an equitable shopping experience for participants by developing and testing an online shopping and payment solution with regional grocery vendor Hy-Vee and WIC EBT (eWIC) processor FIS/CDP. WIC participants in these States expressed interest in online shopping to overcome transportation and time constraint barriers and to reduce stigma associated with using WIC benefits. In winter/spring 2024, the project will begin with one store in Des Moines, Iowa, and expand into Minnesota and Nebraska to meet the modern needs of WIC participants.
PROJECT TYPE:
Regional retailer
WIC AGENCY(S):
Minnesota WIC, Iowa WIC, Nebraska WIC
LEAD ORGANIZATION(S):
PROJECT PARTNERS:
Iowa WIC
Minnesota WIC
Nebraska WIC
Hy-Vee
CDP
USDA FNS, GSCN GRANT FUNDED PROJECT:
Yes
PROJECT STATUS:
Active
CONTACT:
Brandy Benedict
brandy.benedict@idph.iowa.gov